For any system to work correctly, mechanisms must be in place for when it doesn’t. All systems, both online and physical, have their share of problems, which can be minor annoyances or significant errors that inhibit proper functionality. Help and tip lines stand out as some of the most important things that usually aren’t thought about. They can be used for multiple purposes, but their primary function is reporting. Reporting can take place for any purpose; an awkward interaction at a store is just as likely to be reported as an error on a website. In any case, reporting provides a way for feedback to give to a business or organization, allowing it to make the necessary changes to improve its service.

            One way to get better feedback is to improve the channels that it is sent through. TexTalk is an effective mass messaging platform that allows for communication through a variety of channels, such as text, voice message, and email. Organizations can send requests for feedback through TexTalk to customers in order to get a better picture of customer satisfaction. Recipients of TexTalk messages can also reply, so it is also possible for organizations to text questions and get a reply using the same format. Regular reminders about giving feedback can also be sent through TexTalk’s communication channels.