Two-Way SMS
Texting’s role has expanded dramatically over the years. It has always been used by individuals for sending personal messages, but its role in businesses and organizations has also developed a great deal. Two-way texting is an enhancement of texting that is often used for businesses; it significantly improves an organization’s communications ability. With two-way texting, companies can not only send messages to their customers, but also receive them. Two-way messaging allows for a higher level of interaction between a company and its customers.
With two-messaging, customers can send a keyword to a number used for two-way messaging to get a specific response. The response can be related to any number of topics. Marketing campaigns might post adds that say to send a keyword to a phone number to get a coupon for an item. Banks might use two-way messaging so that customers can check their balances without having to log in to their accounts. Two-way messaging, even when automated, also provides a creates a more personal connection between a customer and a business. Customers may feel that a company devotes more attention to them when they receive a message in response to their requests, as opposed to having to go to a website themselves to see something or get information passively through advertising.
One way for businesses to benefit from two-way messaging is to make use of platforms that support it. The TexTalk platform allows users to send messages through a variety of channel, such as email and voice messaging, as well as text messages. Crucially, TexTalk also supports two-way messaging, allowing users to integrate its API into their systems or to use it as is. While its base format can work well for companies, its API can be configured to a company’s exact needs. In either case, TexTalk is able to function as an effective platform for two-way messaging, enabling companies to make use of it to improve their communications abilities. TexTalk lets companies have a closer connection with their customers through two-way messaging, making it an attractive choice for businesses.